“Hope will never be silent.”

-Harvey Milk

A Marketing Approach to Music

Founded in Boston in 2004, originally called Market Monkeys, MMgt is a music marketing management company, established to provide intuitive business-based solutions to music, media, and entertainment marketing challenges. Our team’s unique backgrounds in brand advertising, digital media & analytics, eCommerce and local market planning, enable us to offer musicians the best of both worlds – the level of professionalism of a big company with the hands-on, real-world perspective of folks who value the importance of each and every fan.

MMgt offers services musicians need to plan, promote, sell and grow.

The business is modeled as a marketing company in order to provide the flexibility to work with musicians at various stages in career development, and take advantage of new technology and emerging partnerships in an ever-changing music industry landscape. Some artists come to Mmgt with managers, publicists, booking agents, and street team volunteers already in place. Others are developing any or all of these areas of their businesses. Important distinction – Mmgt challenges entrepreneurial songwriters and performers to embrace their ventures as managers of their own careers. We encourage artists to indulge in the parts of that business that are fulfilling for them, and delegate the activities that divert their attention from what they must do to attain their own, self-defined success goals.

A Marketing Approach to Management
The thing that’s different about Mmgt from other music companies is that we break the rules. Sure, we pay attention. We stay up on how everybody in “the industry” does things… But then we do whatever is right for our clients, even if it breaks the “rules” of what’s always been done. We work within an industry designed to homogenize music, streamline artist development, and prescribe the public with packaged goods that garner mainstream appeal. We believe there is no formula for success. Each artist we work with has their own unique definition of success, and we help them achieve goals built around that vision.

We pride ourselves on being sincere to who we are, faithful to our ideas, and passionate about the work. We’re doing what we do best — making music and sharing it with people who appreciate true, authentic entertainment that inspires.

MANAGEMENT & MARKETING

Career Development, Goal Setting
Business/Strategy Consulting
Marketing Plans
Record Label & Team Relations
Album Budgeting & Release Planning
Project Management
Fundraising & Fan Funding Campaigns
Seasonal Promotions

MUSIC LICENSING & ROYALTY SERVICES

Music Supervision (advertising, film, tv)
Master/Sync License Clearance
Works Registration
Royalty Administration Advice
PRO and MRO Relations

TOUR & LOCAL PROMOTION

Local Market Strategy
Booking Agency Relations & Management
Publicity & Media Relations Management
Radio Promotion Management
Advancing, Road Management & Merch Sales
Advance and VIP Ticketing Campaigns
Street Team Management

MEDIA & WEB

Media Planning & Buying
Analytics & Reporting
Copywriting/Content Development
Email Marketing
Lead Generation Campaigns
Online Merchandise Sales & Fulfillment
Social Media Management
Video Production Management & Promotion
Web Content Management
Web Site Design & Programming
Domain Registration, Hosting & Maintenance

MERCHANDISING

Merchandise Creation & Logistics
CD, Vinyl, Download Card, Apparel Production Management
Retail & Digital Distributor Relations
Inventory Management
Vendor Sourcing
Offers & Promotions